Social impact programs often face blustery headwinds, and it's become more important than ever for these programs to engage employees, helping provide program owners with quantifiable measures that prove the business value of these programs. And at Field Day, we're on a mission to eliminate any and all barriers to engagement. That means on this Giving Tuesday, we’re excited to announce the launch of a new integration that does just that: donation matching auto-submission with Double the Donation.
First, a little background: Double the Donation is one of our partners with a nifty product that allows nonprofits to make it easy for their donors to check to see if their company has a donation matching program—in the moment they are donating—and the steps that donor can take to get their donation matched. So Double the Donation is helping chip away at the estimated $4 - $7 billion (!) in matching gift funds estimated to go unclaimed each year.
And what’s so slick about donation matching auto-submission is that it engages two critical types of employee audiences:
1. The “I didn’t even know we had a match program” folks
Ah yes, internal comms: the challenge that keeps on…challenging. In a working world with more and more automated content, breaking through the noise isn’t hopeless, but dang if it’s not an uphill battle. Plus, the role of the leader who owns the company’s social impact strategy is large in scope, no matter the size, industry, or location of the organization. Engaging employees in these volunteer and/or giving programs is key to that leader’s success, as it relates to both driving business value from talent retention, as well as the sheer ability to scale program participation and impact outcomes. Easier said than done.
2. The “Yeah, I know about our match program. I’ll get around to uploading my receipt…at some point…as long as I remember how to do that…and I get through the rest of my ‘to do’ list…” folks
Yeesh. Sure is painful for nonprofits to be missing out on matchable donations because of this (did I mention the $4 - $7 billion?). But to be clear, we do not place the blame on the employee! That's a key piece that plays into the approach of how we design and build our products. Along with the aforementioned noise, people are busy. The matching process does not need to be as disjointed, manual, or reliant on employees’ good intentions—or their memories!—as it is today. It doesn’t work. And without innovation from a technology and workflow perspective, we won’t see meaningful change.
That’s where this integration comes in. It doesn’t matter if an employee is in camp 1, camp 2, or any other camp for that matter. When they donate on thewebsite of a nonprofit that is a Double the Donation customer, they can search for the company they work for, and if that company is a Field Day customer, as soon as they donate, their donation is whooshed over to the Field Day platform, automatically submitting it for matching. Over on Field Day, it follows all relevant company match policies and approvals.
Beautiful, right? And as for the results:
- Social impact leaders at companies increase their employee engagement stats without lifting a pinky.
- Companies increase their overall numbers on the annual impact reports that go to their shareholders and customers.
- And best of all, more donations end up at the nonprofit, helping further their mission.
We’re excited to see this launch pay off, literally, for our customers and partners alike. And if you’re a company looking for a guaranteed path to increased employee engagement that measurably increases retention, we’d love to chat.
